Content marketing is one of the most crucial components in promoting products and services online. A website is the first thing a consumer visits when looking for valuable information on any product or service he wishes to purchase online. Writing articles for SEO should be relevant and fresh so that it can capture the attention of its readers. It should also be unique to help improve search engine rankings.

Effective web content should be with the right mixture of relevant and quality keywords in the writings.  Writers should keep in mind the strategies behind an SEO friendly content suited for websites, blogs, articles, and press releases, among others. Here are the some tips to help for improve the web content that can ultimately lead to high search engine rankings:

Know your target audience.

Research will help in knowing your target audience—what they need and want. It is also important to learn what  the competitors are up to, their writing techniques and which style brings in more interested people. This information will give the writer a head start on what  topics will capture the attention of its’ target audience.

The Key is Presentation.

Present the information in a short, clear and concise way possible. The content should explain the nature of the products and services in a neutral tone wherein the messages are conveyed in a logical and easy to understand by manner. The title should stand out and it should give the readers a head-up of the entire article. Most importantly, the entire theme of the writing should be informative, at the same time interesting.

Keep track of the Keywords Used.

A good content writer should know the proper keyword density used althroughout the page. The style should be consistent and obvious in writing—and beware of keyword stuffing, wherein the keywords more than two percent per one hundred word count is crammed in the entire piece. It is recommended to use 3-4 keywords in an article of 300-500 words.

Originality is a Must.

Readers are looking for up-to-date and interesting content. Plagiarism is a definite no-no. Spinning existing content and converting them into new content is not even advisable. Instead, try making articles from scratch. Research on some relevant facts online and make a totally original one from all these researches. This way it will leave your readers a good impression eventually bringing in more followers.

Review and Proofread.

For the writing to be logical and convincing, it should be well written. This means proofreading it or checking for grammatical errors before publishing. Checking for errors will bring in good  that has the right blend of compelling, powerful and persuasive content. Words could be a motivating factor in your business. If used correctly, it can help drive more web traffic.

In general, writing effective web content should start with keeping the tone of the writings interesting. Most of the viewers are only perusing the first few sentences of your article. You have to leave a reliable impression regarding the business. Writing articles for SEO is may sound easy but it can be very crucial since it is a factor on how a business can establish itself in a very competitive online market.

Quantum SEO Solutions provides SEO trainings to help you in your content marketing efforts.

While I can’t take credit for the term “content marketing is the new black”, I can assure you that as an SEO expert in Brisbane, Australia and professional internet marketing consultant, I’ve been focusing much more on content marketing than on back-linking during the past two years.

Because of this focus, none of my clients have had to worry about Panda’s or Penguins and in fact most are seeing an increase in both search and social traffic as a result.

So what is “content marketing”?

Basically it’s creating and using content (video, audio, and text) to promote your company’s brand, products and services in places where people are looking for it.

Obviously in Australia Google has approx 98% of the search market, so keeping Google happy is always a concern.  The thing about Google is it loves new, fresh and directly helpful content.

If your company, brand or products help people, Google wants to know about it (as do all your potential new clients).

Yes we do need to worry about keyword density, link structure, H-tags etc, but the reality is getting good content on your site is THE best way to stay in good graces with the 1800 lb search gorilla.

Social is less about search and more about timely, cool stuff.  So you want to make sure your posting photos, results, testimonials etc where other people will find it (or have it forced onto their page, timeline, tweetosphere, etc).

It’s really not magic or voodoo – it’s just being smart about structure and keeping it going – every minute/day/week/month/etc…

We offer two types of content production and distribution based on your budget and requirements.  The first level is for professionals who want to be seen as a true authority in their niche – so the content is written by experts, reviewed by you and distributed less often.

The second level of content is more to drive traffic (both social and search) and consists of shorter pieces of content that are unique but require less research, approval and effort to create.

Another service we provide is a complete social outsourcing solution, so if you’re wondering how you’ll ever find the time to do social? 

The answer is “you won’t”, so you can get started by using Quantum SEO Solutions to manage this for you.

Quantum SEO Solutions can provide a range of content marketing and social services for any industry, so make sure to contact us or check out the website.